FAQ
The questions answered below are specifically for Sara Connell Coaching Clients and/or members of her Thought Leader Academy, Thought Leader Academy Mastry or Oracle programs.
Before we begin, I need help writing my book. What do I do?
The TLA Publishing Package includes the copyedit/proofread but not an additional developmental edit. You have the current development with your writing coach in TLA (this is the editing that happens between your 1-1 sessions on the pages your turn in) and if you are interested in a 2nd round the team can provide an estimate.
Is this just one lump-sum plan? Or are there are any parts of it this that are optional/à la carte?
This is a package investment with the components we find deliver the best results for our books/launch. We can discuss payment plan options on your consultation.
What is being offered/promised in exchange for the investment?
The bestselling author package includes the deliverables mentioned below so they’re easy to reference.
Essentially the team takes your google or word doc and create and launch your book. Ed & Jane can speak specifically any of these points (just ask them)
What is included in your TLA Package?
- Cover design
- Proofread/Copyedit (for grammar, punctuation)
- Digital book file formatting and conversion
- Book layout/interior Design
- ISBN assignment and registration
- Library Of Congress assignment and registration
- Amazon, Barnes & Noble, and other major online retailer listings
- eBook distribution to popular platforms (e.g., Apple Books, Kobo, Google Play)
- Book wholesale rate ordering
- Optimization of book description, keywords, and categories
- Amazon bestseller campaign (we are not allowed to say guaranteed but 100% of authors who’ve used this campaign have hit Amazon Bestseller List)
- Approximately 1,000 e-books sold (special .99 campaign) profits go 100% to the author
- 10-15 Amazon Verified Customer Reviews
- Social media graphics creation and posting for launch
- Press Release Creation Distribution
- Targeted distribution to media outlets
- Bedside Reading will be offering placement of your physical book to 5 luxury hotels
- Bedside Reading will be offering placement of your digital book in all our hotel partners
- Monitoring and reporting of sales data
- Royalty calculation and audit and payment processing
- Social Media Posts & Newsletter placement blasted to 50K book lovers
What are my responsibilities in terms of deliverables?
You will send us your final manuscript . Then be in all of the approvals process as the elements of the book are completed for your review: copyedit, cover.
You’d also create book assets such as back cover description, dedication, and provide endorsements if you’ll want to feature those on the cover.
We have a training in TLA that walks you through creating these assets step by step.
What outside investments are not included that I should expect/budget for?
Printing and production are examples. The TLA pub team will create the social media, press kit and materials described above.
Authors are responsible for any ongoing book marketing after launch and marketing for their overall business. If you wanted to host an in person launch event or hire a PR team to book tv or podcats or article features for example, that would be outside of the TLA pub package.
We can coach on your book launch and marketing plan in TLA coaching calls. We also have the core strategy training on what to do before, during and after launch in the curriculum site.
What is the expected time frame from finished manuscript to printed books, assuming I hold up my end in a timely way?
As long as you send your approvals/choices for cover design etc promptly the timeline is 4 months from delivery of manuscript to books in hand.
Are there any extras I need to be aware of?
We are always on the look out for new technology to boost your sales, when we come across them, we will let you know about them and offer options.